ZAINAB Beirouty
Head of Marketing Department
Profile summary
Certified Trainer. Dedicated to Research in areas of risk management and supply chain with three publications. Proficient in conducting thorough risk assessments to identify potential risks and vulnerabilities within an organization's operations and processes. Highly analytical Market Research Consultant well-versed in marketing research and strategies for managing consumer satisfaction. Proficient in data collection, analysis and generating conclusions. Translates large volumes of complex data into easily understood reports and charts. Also, Resourceful Educational Support professional with many years of experience supporting students in college exam preparation for courses like strategic management and international business. Versed in tackling academic challenges with innovative instruction techniques combined with focused development of healthy and modern study habits. Accredited with many Certificates in Leadership, managing virtual teams, digital leadership, negotiation and motivation of people.
Key skills
Professional experience
Working as head of marketing department at distribucorp Group that is based in Dubai and operating as an FMCG distribution company in Iraq and MENA Region under Alawsat distribution in Iraq. Development and execution of comprehensive marketing strategies tailored to the unique market dynamics of Iraq, ensuring alignment with corporate objectives. Oversee the planning and implementation of marketing campaigns across diverse channels, including ATL, BTL, and digital platforms. Conducting in-depth market research and competitor analysis to identify opportunities, optimize market penetration, and enhance brand positioning. Collaborate with cross-functional teams and local stakeholders to ensure seamless execution of marketing initiatives and adaptation to regional preferences. Managing budgets effectively, ensuring cost optimization while achieving key performance indicators and driving business growth in Iraq's market.
- Working as head of marketing department at Numerus Group that is based in Dubai and operating as an FMCG distribution company in Iraq and MENA Region.
- Development and execution of comprehensive marketing strategies tailored to the unique market dynamics of Iraq, ensuring alignment with corporate objectives.
- Oversee the planning and implementation of marketing campaigns across diverse channels, including ATL, BTL, and digital platforms.
- Conducting in
- depth market research and competitor analysis to identify opportunities, optimize market penetration, and enhance brand positioning.
Worked as a senior market researcher with Ipsos that is based in Amman- Jordan in MSU team that is responsible for Jordan & Iraq. Devised questionnaires, surveys to generate real-time data collection from target demographics for many projects in Jordan & Iraq covering different industries and wide range of companies. Analyzed and consolidated data from different sources to generate performance reports and provide clients with needed advice for business. Generated reports to support development and implementation of marketing plans in Jordan and Iraq's market.
- Worked as a senior market researcher with Ipsos that is based in Amman
- Jordan in MSU team that is responsible for Jordan & Iraq.
- Devised questionnaires, surveys to generate real
- time data collection from target demographics for many projects in Jordan & Iraq covering different industries and wide range of companies.
- Analyzed and consolidated data from different sources to generate performance reports and provide clients with needed advice for business.
Worked as a freelancer market researcher with Beyond Consulting that is based in Amman- Jordan to generate results for clients in Iraq. Devised questionnaires, surveys to generate real-time data collection from target demographics for many projects in Iraq covering different industries and wide range of companies. Analyzed and consolidated data from different sources to generate performance reports and provide clients with needed advice for business. Researched and evaluated potential new markets and products for more than four projects in Iraq covering Logistics, Oil and Gas sector, medical supplies and FMCG. Generated reports to support development and implementation of marketing plans in Iraq's market.
- Worked as a freelancer market researcher with Beyond Consulting that is based in Amman
- Jordan to generate results for clients in Iraq.
- Devised questionnaires, surveys to generate real
- time data collection from target demographics for many projects in Iraq covering different industries and wide range of companies.
- Analyzed and consolidated data from different sources to generate performance reports and provide clients with needed advice for business.
Provided warm, supportive environment for developing academic, social, and emotional growth for secondary school students. Maintained positive and professional classroom environment throughout school year. Offered supplemental and individualized instruction for at-risk and struggling students. Created study guides, research materials and syllabi for students.
- Provided warm, supportive environment for developing academic, social, and emotional growth for secondary school students.
- Maintained positive and professional classroom environment throughout school year.
- Offered supplemental and individualized instruction for at
- risk and struggling students.
- Created study guides, research materials and syllabi for students.